Now the extremely limited, extremely expensive vehicle is finally getting made. Mercedes unveiled the production version of the One earlier this month.
Starting this year, Mercedes will make 275 examples of the One — and every single one is already sold.
The price? 2.27 million euros, or roughly $2.4 million at current exchange rates.
The idea behind the One was to make a Formula 1 race car for the roads, applying the technology and expertise Mercedes has built up from years competing in the highest level of motorsports.
Mercedes’s CEO recently joked that company officials must have been drunk when they gave the project the green light.