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Makeup & Skincare Products that Went Viral on TikTok in 2021


If you’ve ever been sucked in to TikTok for way longer than you planned to be, then you may have come across a few makeup and skincare products that everyone was talking about. Here are a few that may be worth the purchase.

Milk Makeup HydroGrip Primer

This silicone-free makeup primer claims to smooth skin and lock makeup in place for up to 12 hours. But we really think it went viral thanks to it’s skin-benefitting ingredients: niacinamide and hyaluronic acid.

SHOP $34

@susanyara

Why is@milkmakeup Hydro Grip Primer viral on TikTok? Skincare for the win! ##skincare ##makeup ##milkmakeup

♬ original sound – Susan Yara

Caudalie Instant Detox Mask

This purifying clay mask claims to cleanse and visibly tighten pores in as little as ten minutes. It contains ingredients like kaolin and bentonite clays, antioxidants, and caffeine.

SHOP $39

@susanyara

Here’s how this viral face mask really works! ##caudalie ##facemask ##skincare ##susanyara

♬ original sound – Susan Yara

Clinique Almost Lipstick in “Black Honey”

What started off as “the lipstick Liv Tyler wore in The Lord of the Rings movie trilogy” turned into “the lipstick that looks good on everyone.” And it just took off from there. It’s basically a lip balm with a deep berry tint and it really does look good of everyone. (Also, NATURIUM Phyto-Glow Lip Balm in “Jam” is a great dupe for only $12!)

SHOP $20

@susanyara

Berry and wine colors for winter always! @naturium ##blackhoney ##naturium ##clinique ##phytoglow

♬ original sound – Susan Yara

Peter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener

A TikTok of a woman using this eye cream to make her under eye bags disappear had everyone with their jaws on the floor. And it turns out that it really does work…temporarily.

SHOP $38

@susanyara

Lot’s of love to @trinidad1967 for making us freak out over eye cream! ##skincare ##viral ##eyecream ##peterthomasroth##susanyara

♬ original sound – Susan Yara

Maybelline Lash Sensational Sky High Mascara

This mascara gives you the lashes of your dreams at a drugstore price. The formula combines with the “flex tower” molded brush help add both length and volume to your lashes.

SHOP $12

@susanyara

Who loves @maybelline Sky High Mascara? ##makeup ##beauty ##viraltiktok ##susanyara

♬ Thot Shit – Megan Thee Stallion

What beauty products did you discover through TikTok in 2021? Tell us in the comments.

DISCLAIMER: This blog contains affiliate links. NATURIUM is Mixed Makeup founder Susan Yara’s skincare brand.

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